Bringing clarity to how savings work at Shipt.
How members discover, interact with, and redeem savings on Shipt was fragmented and hard. I audited the full savings experience, diagnosed the systemic issues, and designed a unified framework.
How members discover, interact with, and redeem savings on Shipt was fragmented and hard. I audited the full savings experience, diagnosed the systemic issues, and designed a unified framework.
Discovery was buried. Interactions were inconsistent. Tracking was entirely different.
Accessing items eligible for a promo or coupon took multiple steps. The path was buried, different for promos vs coupons, and required members to already know what they were looking for.
Promos and coupons looked identical on product cards but behaved completely differently. Members had no way to tell them apart — and the patterns diverged at every touchpoint.
Tracking progress on multi-item deals was completely different for promos vs coupons — different UI patterns, different locations, different behaviors.
And members had no tools to actively find, track, or apply the promos and coupons available to them. Savings on Shipt were something you stumbled into — not something the product helped you pursue.
I reframed the project from fixing one flow to redesigning the entire savings system.
1.
Simplify access
Reduce a multi-step flow to two taps. Members should go from product card to eligible items immediately.
2.
Unify the experience
One interaction model for promos and coupons across all surfaces. Members shouldn’t have to learn two behaviors.
3.
Surface savings proactively
Build a tracker that shows members what they can save as they shop — not after.
The original flow required tapping the coupon, clipping it, waiting for transitions, tapping mix and match, then viewing eligible items. The redesigned flow: tap the promo or coupon from the product card, see eligible items immediately.
After
Before
After
Before
I aligned how promos and coupons behave at every level. Promos now show a chevron for visual affordance of clickability. Both types lead to a consistent details page with eligible items shown immediately. PDP states — default, in progress, complete — follow the same pattern regardless of savings type.
After
Before
After
Before
Savings shouldn’t be something members stumble into.
I designed a consistent potential savings tracker that appears across the shopping journey — on the retailer home page, in search results, and in cart. It surfaces applicable promos and coupons based on items already added, shows progress toward thresholds, and prompts actionable next steps. The tracker transforms savings from a passive discovery into an active, guided experience.
The full case study covers the system audit, the complete alignment framework across all promo types, and the design rationale behind the savings tracker.
Coming soon