Practo Technologies
Mobile UX ; UI & Product Design
Problem Statement
My brief was to propose features and the related UI, to make the application more engaging and to make the user use the application more often.
Role
UX Designer
Tools
Sketch, Marvel
Context
The problem statement given to me was to re-think the mobile application’s homepage. At the time of my internship, the only major features of the app were to Book Doctor Appointments/Diagnostic Tests, Order Medicines & Chat with a Doctor. Since these features would not be used on a daily basis, the app downloads had stagnated after reaching a point.
Duration
6 weeks
What it finally ended up looking like
Since Practo was a Health app, I proposed multiple additional features which would have a higher frequency of use. I added a reminder system for all things related to health in an effort to make Practo the one-stop-solution for all things health. Also, who doesn't love some crisp mockups?
How did I arrive at this solution?
1. User Personas
2. User Data Analysis
3. User Interviews
User Personas
*click to expand.
What were people saying?
I don't keep Practo installed on my phone since I need to search for doctors only like once or twice in a year.
I keep Practo installed on my phone since it feels good to know that you have your complete medical history with you at all times.
Engineering Student, 19
Business Owner, 54
Research Insights
The app was not engaging enough
The app offered very few features. Besides, each of these features were used only sparingly by the users
Inadequate use cases
The service covered very few use cases, all of which were ‘premium’
Less than optimum installs
Users access service via Google.
Low brand visibility
People did not recognize 'Practo' as their service provider.
From here, I got a sense of the direction in which the solution lies
Goal:
Result:
My vision was to make Practo the one-stop-shop for everything Health.
Design
THE HOMEPAGE
The main revenue earning features of Practo were kept right at the top, even in the redesign
Nutrition Guides and Activity Trackers were added to the application
A Blog and a Referral system too were added
REFERRAL SYSTEM
