Featured Work
Below are some of my latest work.
Lead Designer
Design Strategy
Awareness → Earn → Burn
Retailer Rewards Programs at Shipt, from the ground up
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A Product Designer who ships systems, not just screens — turning ambiguous problems into scalable experiences.
Below are some of my latest work.
A glimpse into how I am beginning to weave AI into my workflow.
In a delivery app, store tiles are the first thing a user sees. I led the design of a priority framework that evaluates 11 attributes across three display slots — built with AI, tested interactively.
Read more →When our brand agency recommended shifting from semi-bold to medium font weights across product surfaces, it sounded simple. It wasn't. The ask wasn't cosmetic. My responsibility was to evaluate...
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This project was conceived and designed during a three-day internal hackathon. The constraint wasn't just time — it was clarity. In 72 hours, we needed to identify a meaningful user problem, define an...
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