This project was conceived and designed during a three-day internal hackathon. The constraint wasn’t just time — it was clarity. In 72 hours, we needed to identify a meaningful user problem, define an AI-native opportunity, and prototype a scalable vision. Most recipe platforms treat content as static media. We treated it as an AI-powered interaction surface. “Getting Shipt Done” was an exploration into how generative systems can transform content discovery into an intelligen

When our brand agency recommended shifting from semi-bold to medium font weights across product surfaces, it sounded simple. It wasn’t. The ask wasn’t cosmetic. My responsibility was to evaluate the impact of this change on information hierarchy, scannability, and system clarity across both app and web. That meant auditing and updating every screen—ensuring only semi-bold layers changed, without disturbing established layout or semantic weight relationships. Manually, this wo